Overview
Every year, the graduating class of York University's Honours Bachelor of Design program is tasked with organizing a year-end show to exhibit what they've learned over the course of their degree. All aspects of the show are independently organized by students with minimal faculty involvement.
I was elected by the class to closely lead team of five designers to create the Branding & Identity for the show and oversee all of the published material. There was so much work involved (and lots of work done behind the scenes) where it would be nearly impossible to feature it all on this page, so I have chosen a few of my favourite pieces to highlight that I believe communicates the brand essence the best.
Services
Brand Identity + Strategy
Motion Design
Web Design
Brand Guidelines
Passport (grad book)
Merchandise
Environmental Graphics
Website
Social Media
"Passport 3D Render" by Sam Loiselle
"Signifier Motion" by Sam Loiselle
Logo Match Cut by Kris Fan and Sam Loiselle
In Reflection + Credits
I have truly never felt more pride than I did standing among my classmates watching our vision come to life. I continue to feel honoured that the trust was put in me by my peers to lead and deliver results. Being apart of this project made me feel alive in a way that I never had before, and I will continue to chase that feeling for the rest of my career.
Thank you to everyone to worked so hard to make this show happen, every
More Works
